Management and Marketing Certificates

Entrepreneurship and Small Business Management

This certificate program is designed for students who are interested in launching their own business venture or working in a small to medium sized business upon graduation.

Entertainment Management

UMEM covers entertainment business, including music, television, film, sports, live performance, literary and visual arts. UMEM introduces students to the business of entertainment while giving them the opportunity to learn from top professionals in the industry, both alumni and additional industry leaders, in a relaxed classroom environment. This one-of-a-kind program offers an incredible opportunity for students looking to break into the entertainment industry.

  • Personal management for artists
  • Show marketing, promotion, and production
  • Budgeting events
  • Budgeting for film and television
  • Acquiring funding for live events
  • Agency and artist relations
  • Venue management
  • And so much more!

Digital Marketing

Both Marketing and Management Information Systems students must be skilled users of data and understand the role of quantitative data in decision making. Employers in a variety of fields, such as advertising agencies and non-profit organizations, expect such proficiency. This certificate program teaches students skills in online and social media marketing and e-commerce, bridging the fields of marketing and MIS to develop students to pursue careers in this field.

Develop the skills for successful career opportunities in:

    • website design
    • social media marketing
    • digital marketing analytics
    • online marketing
    • search engine optimization
    • Wordpress, Flicker, Tumblr
    • content marketing
    • Facebook, Twitter, and YouTube
    • mobile marketing (location-based marketing and geo-tracking)

Sustainable Business Strategy

The Sustainable Business Strategy Certificate (SBSC) prepares students to incorporate sustainability considerations into the strategic decisions of business, including enhancing customer value throughout the value chain. Not only do sustainability concerns affect risk management and costs of doing business; sustainability considerations can also offer opportunities for innovation, enhanced product differentiation and value for customers, and employee recruitment and retention. Knowledge associated with sustainability requires both solid fundamentals of business strategy, as well as a broader-based “systems perspective” highlighting the inter-relationships between and among the various facets of a company’s eco-system of partners and stakeholders.