The Masters of Business Analytics (MSBA) is a 32 credit, one year program, offered through flexible delivery, either on campus or off campus using Zoom technology. Upon completion of the program foundation classes, the one year MSBA consists of 21 credits of required courses and 11 credits of electives, to assist in self-designing a program to meet your individualized needs.
All coursework focuses on providing experience with both hard technical skills and soft business skills. The core curriculum includes the study of business intelligence, big data analytics, business statistics, statistical computing, data mining and management, and communicating insights based on data analysis and associated decision-making. Prior to starting the MSBA program, student must complete the required foundations courses.
Foundations Courses (9 credits)
|BMKT 560||Marketing & Statistics||3||All Term||Syllabi|
|STAT 451||Statistical Methods||3||Fall / Summer||Syllabi|
|BMIS 326||Intro to Data Analytics||3||All Terms||Syllabi|
|Internship / Work Experience|
Required Core Courses (21 credits)
Autumn Semester Offerings
|BMKT 642||Advanced Marketing Research||3||Syllabi|
|BMKT 670||Applied Data Analytics||3||Syllabi|
|BMIS 625||Text Mining of Unstructured Data||3||Syllabi|
Spring Semester Offerings
|BMIS 601||Business Intelligence||3||Syllabi|
|MBA 655||Quantitative Methods||3||Syllabi|
|BMKT 680||Big Data & Innovation||3||Syllabi|
|BMKT 699||MSBA Capstone||3||Syllabi|
Elective Courses (11 credits required)
A wide variety of elective opportunities allows students to customize the program to their own career goals.
The electives listed below are a sample of the electives that are available. Having an array of options allows students to design the MSBA program to meet their needs. Electives also include independent studies and internships.
- Integrated Online Marketing
- Data Visualization
- Applications of Mining Big Data
- Digital Tech in the Arts I
- Introduction to Consulting
- Mgmt of Information Systems
Explore full descriptions of core classes and electives in the MSBA program.