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Marketing
Undergraduate Marketing Program
Marketing
is the study of exchange relationships.
People exchange money for goods and
services, they exchange political service
for constituents' votes, and they donate
time and money to nonprofit organizations.
Marketing is the art and science of
developing relationships with stakeholders,
be they customers, volunteers, or
shareholders. Most organizations
attempt to form long-lasting relationships
with their stakeholders. The marketing
function identifies prospective customers
and develops long-term customer
relationships.
Students receive a solid
foundation in the basics of marketing and
are allowed to tailor a program to meet
their specific goals (e.g. starting their
own business, joining corporate America,
exploring international business
opportunities, or working with nonprofit
organizations).
Students will find career opportunities in
advertising, sales, retail management,
product marketing, marketing research, and
customer service. Our students also
will find career opportunities in a variety
of industries, including the computer
industry, sports marketing, travel and
tourism, banking, nonprofit arenas, and
government.
Course
Requirements for the Marketing Major
Required
Courses
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Credits |
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MKTG 362 Consumer Behavior
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3 |
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MKTG 363 Marketing Communication |
3 |
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MKTG 366 Marketing Research |
3 |
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MGMT 368 International Business |
3 |
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MKTG 461* Marketing Management |
3 |
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*MKTG 362, 363, and 366
must be successfully completed
before enrolling in MKTG 461 |
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Plus
nine (9) credits from the following
courses: |
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MKTG 369 Advertising Competition |
3-6 |
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MKTG 410 Marketing Channels |
3 |
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MKTG 411 Service & Relationship
Marketing
|
3 |
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MKTG 412 Nonprofit Marketing |
3 |
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MKTG 460 High Tech Marketing |
3 |
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MKTG 495 Special Topics |
3 |
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MKTG 498 Marketing Internship |
3 |
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MGMT 444 Management Communication |
3 |
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Courses
recommended outside of Business |
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PSYC 350S* Social Psychology |
3 |
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RECM 483* Commercial Recreation,
Marketing and Tourism |
3 |
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MAR 111A Fundamentals of Media Arts
Production
|
3 |
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CS 181 Electronic Publishing on the
World Wide Web |
3 |
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*Please check course descriptions
for prerequisites.
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Other
Related Links
Business Core Courses
Careers in Marketing
Other Business
Majors |
