UM Marketing Professor Named Montana Ambassador Educator of the Year

Jakki Mohr

The Montana Ambassadors named a University of Montana professor in the College of Business the Mike Malone Educator of the Year.

Regents Professor of Marketing Jakki Mohr, who also serves as the Poe Family Distinguished Faculty Fellow at the UM College of Business, received the award at the Montana Ambassadors Innovate Montana Symposium on Aug. 8 in Billings.

“Jakki delights in mentoring the next generation of marketers and innovators, particularly young women,” said Susan Hay Patrick, CEO of United Way of Missoula County, who nominated Mohr for the award. “She is at once brilliant, accomplished, inspirational and caring, and very generous with her time as a mentor.”

The Montana Ambassadors is a volunteer, nonprofit organization of leaders in business, education, and local and state government with a common dedication to living and doing business in Montana and to furthering the best interests of the state.

Mohr teaches courses such as Principles of Marketing and Marketing of High-Technology Products and Innovations. She is known for bringing highly current and relevant information to class, providing hands-on application of learning, offering ample opportunities for students to engage with the Missoula business community, and exuding energy, enthusiasm and passion.

“Our students today are tomorrow’s business leaders. They need to be well-equipped to handle a future that is marked by uncertainty: technological uncertainty, climate change, political turbulence, to name just a few,” Mohr said. “I’m committed to ensuring they have an innovative mindset, an analytical toolkit and the drive to make a difference.”

In her research, Mohr studies the challenges companies face in developing and commercializing breakthrough innovations. Her research, sponsored by the Marketing Science Institute, studies how companies use biomimicry – innovations inspired by nature, based on underlying biological mechanisms – to solve technical and engineering challenges. From 2012 to 2015, she served on the National Academies of Sciences Committee to overcome barriers to electric vehicle deployment.

A book she co-authored with colleagues Sanjit Sengupta and Stanley Slater, “Marketing of High-Technology Products and Innovations,” is used by colleges and universities worldwide. In its third edition, it has been translated into three languages.

Mohr has received other teaching awards, including the 2008 Outstanding Marketing Teacher Award from the Academy of Marketing Science and UM’s Most Inspirational Teacher of the Year award in 2002.

Before joining UM in 1997, Mohr was an assistant professor at the University of Colorado, Boulder. Before beginning her academic career, Mohr worked in Silicon Valley for HP.

Mohr is on sabbatical for the 2018-19 academic year, during which her activities will include teaching at the University of Otago in Dunedin, New Zealand; giving the keynote address at the Australian Society of Ecological Restoration at the University of Queensland in Brisbane, Australia; and receiving an Erskine Fellowship to work with the University of Canterbury in Christchurch, New Zealand.

For more information on the Montana Ambassadors, visit