Marketing Analytics Forum Coming to Missoula
The University of Montana will be hosting an innovative new forum on one of the hottest emerging business techniques – marketing analytics – on Sept. 17-18, featuring expert presenters from companies around the country. The inaugural QuestMT event will give managers and others who need insights from their marketing data the tools they can use to understand and develop the power of analytics.
“It’s a forum that is designed to give professionals in the field cutting-edge training in this new area of marketing analytics,” said Jakki Mohr, a Regents professor of marketing and a distinguished faculty fellow at the University of Montana’s School of Business Administration. Read more about QuestMT on the Missoulian online.
For the first time in history, marketers have comprehensive, real-time insight into the buyer journey. And yet, marketers are underprepared, and underperforming. Marketers that began their careers yesterday are not prepared for the realities of today. And higher education is burdened with preparing future marketers for the uncertainties of tomorrow. Fortunately, universities are up to the challenge. Leading the charge toward smarter, data-driven marketing strategies is UM. This blog post by PR2020 spotlights how UM is forging the way.