SoBA Students Win Pronto Challenge People’s Choice Award
With only one week’s notice, a team of students in BMKT 491, Telling Stories with Data, entered a data analytics competition sponsored by Pronto Cycle Share in Seattle. The contest focused on a large set of collected information about Seattle’s bike share program.
The students in the class, taught by marketing analytics expert John Chandler, voted to take on the challenge in addition to an already busy semester schedule.
After analyzing the data, the group decided to assemble the results into an infographic for submission and was chosen for the People’s Choice Award. A detailed summary of the group’s entry can be found at Pronto Data Challenge.