President of FocalSport
President-Americas of Repucom International
On June 1, 2009 Mark Noonan was named President-Americas of Repucom International. In this capacity Noonan heads up the North, Central, and South American Divisions and serves on the Global Executive Committee of the company.
Prior to joining Repucom Noonan was the Founder and President of sports marketing agency, FocalSport. The agency was instrumental in helping the NY Mets ownership secure the largest naming rights deal in history with Citigroup for the naming of Citi Field. Subsequent to the naming rights deal, FocalSport secured seven “Signature Partners” for Citi Field all of which rank in the top-5 naming rights deals in MLB today including: Anheuser Busch, Pepsi, Harrah’s, Verizon, GEICO, Delta Airlines and Xerox, exceeding aggressive budget targets by $100 million. Additionally, FocalSport represented FIBA in its breakthrough three year agreement with ESPN (2009-2011) to broadcast FIBA’s marquee events, including the 2010 FIBA World Championships.
Previously, Noonan was recruited by and reported directly to the Commissioner of Major League Soccer (MLS) and Soccer United Marketing (SUM) to serve as Executive Vice President of Marketing. During his tenure at MLS/SUM Noonan thoroughly revamped the MLS brand resulting in a 15% increase in league-wide paid attendance and earned double-digit improvement in 15 of 16 categories measured in the Sports Business Journal’s “League Report Card” (1999-2003).
With the formation of the League’s properties arm, Soccer United Marketing, Noonan’s group was also responsible for packaging and record-breaking sales for the 2002 FIFA World Cup on English language television. Additionally, existing MLS partners Adidas, Nike, Athleta, Pepsi and Aquafina extended their relationships in multi-year renewal agreements with the League. These extensions were augmented by new partnerships with Radio Shack, Gatorade, Panasonic, ADT, Kraft and PUMA. Prior to resigning from MLS/SUM Noonan drafted the strategy and began negotiations on the League-wide relationship with Adidas (reported at $150 million dollars over a 10 year term).
Noonan was also the executive leader behind the creation of the first-ever MLS Internet Network. This network united 11 disparate websites in to a single portal, aggregated traffic, and generated incremental revenue opportunities through centralized on-line ticketing, merchandise sales, broadband and premium content.
Prior to joining MLS in February 2000, Noonan spent two years with the U.S. Soccer Federation. As Chief Marketing Officer, Noonan's duties included the development of the U.S. Soccer brand, strategic planning, revenue generation, television, advertising, communications and integrated promotions. In this role, Noonan was a key figure in the successful marketing of the U.S. Women’s National Team that won the 1999 FIFA Women’s World Cup.
Prior to joining U.S. Soccer, Noonan served as the Director of Integrated Marketing for Gatorade where he developed two of the largest fully integrated promotions in the history of the sports beverage industry, managed the brand’s event marketing portfolio, and led the efforts of the professional marketing group.
Noonan began his career with Advantage International (now known as Octagon) rising from an unpaid internship to the position of Group Director, Corporate Consulting. During his eight-year tenure, Noonan provided strategic consulting services to companies including IBM, The Home Depot and Procter & Gamble. In this capacity, he was intimately involved in developing fully integrated marketing plans for several clients designed to maximize their sponsorship of the 1996 Olympic games in Atlanta.
Noonan holds a Bachelor's Degree from Duke University where he was a starter on Duke’s first-ever NCAA Division I Championship soccer team.