LAUNCH.com - a subsidiary of Yahoo! Inc.
Six years of success driving growth, revenue and awareness of Digital Entertainment Brands Business Management and Development of internet brands LAUNCH.com and MUSICVIDEOS.com Visionary and Pioneer in Streaming Media; founder of the first streaming music video web site. Greg Morrow joined LAUNCH as Vice President, Business Development following LAUNCH's acquisition of MUSICVIDEOS.COM. In this role, Greg directed all strategic alliances and marketing opportunities for LAUNCH.com including AOL, Yahoo, Real Networks and Microsoft. Greg currently has full P&L responsibility for LAUNCH.com in his role as Executive Producer.
LAUNCH.com offers personalized Internet radio, music videos, downloads, music news, album reviews, concert listings, and music customization and personalization features. A library of nearly 8,000 videos available on-demand features selections ranging from alternative and dance, to country and hip-hop. Yahoo, Inc. acquired LAUNCH Media in July of 2001.
Over the years Greg has been an active evangelist in the streaming media, entertainment and Internet industries. Greg has participated in numerous speaking engagements in his roles including Streaming Media Conferences, Jupiter MediaMetrix: Plug-in, Qualcomm Wireless Developer, WebNoize and Billboard Music Video Conference. In addition Greg has been quoted in USA TODAY, Los Angeles Times, Rolling Stone, San Jose Mercury, ZDTV, WIRED and One to One Marketing.
As co-founder and CEO of MUSICVIDEOS.COM, Greg managed all partnerships, marketing and product strategy for the company. Capitalizing on the shift in the broadcast media paradigm from television to Internet-based distribution, MUSICVIDEOS.COM delivers more than three million videos monthly to a membership of over 1,500,000 viewers in the early years of internet video, circa 1997.
Prior to co-founding MUSICVIDEOS.COM, Greg directed the product development of "The Gathering," an early college-oriented online community produced by National Media, Inc.
Greg earned a Bachelor of Science in mechanical engineering from the University of California at Santa Barbara.