 Professor Mohr will explore the many positive and negative roles of marketing in society, from commercializing revolutionary scientific inventions to the minutia of annoying TV ads. In addition, her talk will emphasize the intersection of new technology trends and marketing. Whether you are a scientist, a member of the business community, a student, or a humanities professor, bring your questions, your biases, and your curiosity. What would a world without marketing be like?
Jakki Mohr (Ph.D., University of Wisconsin-Madison, 1989), joined UM in 1997. An expert in the area of marketing and technology, Dr. Mohr's research has won numerous awards and been published in the top journals in her field. Her textbook, Marketing of High-Technology Products and Innovations, currently in its third edition, is used at universities worldwide, and has been translated into Chinese and Portuguese. Technology companies large and small have sought her consulting expertise in high-technology marketing. |