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The School of Business Administration at the University of
Montana – Missoula hosted the 19th Annual John
Ruffatto Business Plan Competition on
May 8, 2008 and over 250 business
professionals, community leaders, students and faculty were
on hand to watch teams compete for more
than $35,000 in prizes. This event
showcases the entrepreneurial
aspirations of students across the
state. Over the nineteen year history
of the event more than forty businesses
have been started by the competitors who
participated in this event. At least
seven businesses from the last two years
alone have been launched by
competitors. One of these businesses,
Rocky Mountain Truss Company, posted
first year sales in excess of $1.5
million.
For this year’s
competition faculty from Montana-based
higher education institutions identified
twenty-three teams with viable business ventures and had
their students submit business plans for the competition.
A distinguished group of six judges met
on April 27, 2008 and selected fifteen
teams that were invited to compete in
the Semifinal Round in Missoula. Ten of the teams were assigned to the
High Growth Potential Division while the
remaining five teams competed in the
Lifestyle Business Division.
The prestigious
panel of twenty-six judges consisted of
venture capitalists, angel investors,
bankers, successful entrepreneurs,
corporate executives, and represented a
wide spectrum of professional
expertise. The judging panel included
former senior corporate executives from
companies such as ALLTEL, Bausch & Lomb,
D.A. Davidson, Dial Corporation, First
Citizen’s Bank, Merck, Microsoft,
Nortel, Overstock.com, Starbucks, and
3Com as well as founders of
organizations such as Big Sky Brewing,
Benchmark Simulations, City Brew Coffee,
Freedom Bank, Frontier Angel Fund,
Glacier Venture Fund, Montana Business
Capital Corporation, Rocky Mountain
Venture Capital, Treasure State Bank,
and Verisoft.

Pictured: Judges Don Gaumer, Dave
Andrews, Diane Smith, Nicole Hagerman
This year for the first time, the
competition kicked off with an Elevator Pitch competition.
Each team was allowed only one slide and three minutes to
explain the key points of their business plans and sell the
idea to the judges. The event was won by a team of
undergraduates from the University of Montana, Fitted4,
presented by Jenelle Winters (Shown below left with teammate
Shelia Dass).

In the High Growth Divisions,
Dirigente and E & E
Enterprises won their respective divisions in the early
morning round and automatically advanced to the Finalist
Round. Dirigente's business plan
custom tailored professional
apparel to first-time purchasers, such as college students
and recent graduates.
E & E's plan is a carbon sequestration
project in Billings, Montana, which will serve to decrease
the amount of green house gasses emitted in into the
atmosphere.

Pictured: Hannah Reno and Haley Clark from E & Enterprises
Meanwhile
The Green House, Busy Bee
Enterprises,
OpenYourHouses.com
and
Time4Change, Inc.
placed 2nd and 3rd respectively in each of their respective
High Growth Divisions and were provided one more opportunity
to pitch their business plans to the judges in the Wildcard
Round. The Green House plans to provide
sustainable building materials, renewable energy systems,
household equipment and supplies, energy efficiency audits,
and consultation, to customers and builders involved with
remodeling and new construction projects, in residential and
commercial markets. an online social networking website for
health and fitness professionals and their clients.
Busy Bee Enterprises is a company that provides GPS
tracking devices and internet accessible tracking for
beekeeper’s equipment and colonies.
OpenYourHouses.com plans to reinvigorate the open house
event as an effective marketing tool for real estate seller
agents via providing a highly functional and professional
online venue for advertising upcoming open houses.
Time4Change, Inc.'s provides purified bottled drinking
water and selects a different charity each month, to which
it donates 30% of all proceeds. Each of these teams
was competing for the third and final spot in the High
Growth Division's Final Round.
The Green House emerged as the winner of the
Wildcard Round and advanced to the Finals.
Pictured: Patrick Collins from Time4Change
In the
Lifestyle Division Verde Foods
was declared the winner during the
morning presentations and Property Resources placed second.
Verde Foods, a business plan for
a venue offering pre-cooked organic
meals at convenient locations in Missoula, Montana, also advanced to the evening
presentation round for the finalist
teams.
After thirteen hours of
competing, the event concluded with an
awards presentation. Competition
Director Dr. Jeff Shay remarked, "It's a
long day for the students, the judges,
and the army of staff and student
workers that we have involved with the
competition. But it is all worth
it to see the learning opportunities
that have been provided today.
It's a very special competition given
the nature of Montana's entrepreneurial
economy. I know will see several
of these students as business leaders
down the road. We really
appreciate how the community comes
together for this event. There are
similar competitions across the country
that don't receive nearly the
sponsorship and judging support that we
do."
Here is a complete list of the awards.
Special thanks to Luke George (www.lukegeorge.com)
for photographing the event:
Lifestyle Division:
1st Place -
$5,000
Business Name: Verde Foods
Team: Kate Meining, Morgan Halvorson, Ariane
Osorio and Brian Smith
Pictured: Morgan Halvorson, Ariane
Osorio, Kate Meining,
Larry Gianchetta
2nd Place -
$1,000
Business Name: Property Resources
Team: Erin Hamilton, Briana Gilbertson and
Sabrina Bakich
Pictured: Briana Gilbertson, Erin
Hamilton and Larry Gianchetta
High Growth
Division
1st Place -
$10,000
Business Name: Dirigente
Team: Matthew Bagley and Moneesha Johnson
Pictured: Matthew Bagley, Moneesha
Johnson and
Larry Gianchetta
2nd Place -
$5,000
Business Name: The Green House
Team: Karli Vold, Aaron Blatt, John Ortstadt
and John Klaboe
Pictured: John Ortstadt, Aaron Blatt, Karli
Vold, Larry Gianchetta and John Klaboe
3rd Place -
$3,000
Business Name: E & E Enterprises
Team: Hannah Reno and Haley Clark
Pictured: Haley Clark, Hannah Reno and Larry Gianchetta
People’s Choice
Award - $1,000
Business Name: The Green House
Team: Karli Vold, Aaron Blatt, John Ortstadt
and John Klaboe
Pictured: John Klaboe, John Ortstadt
and Karli Vold
Brandon Speth Award
- $1,000
Patrick Collins
Pictured: Patrick Collins
Top 3 Undergraduate
Awards
1st Place -
$1,500
Business Name: E & E Enterprises
Team: Hannah Reno and Haley Clark

Pictured: Haley Clark and Hannah Reno
2nd Place -
$1,000
Business Name: Busy Bee Enterprises
Team: Kenneth Cook
Pictured: Kenneth Cook
3rd Place -
$500
Business Name: Fitted4
Team: Chelsea Roy, Jenelle Winters, Elissa
Looney and Sheila Dass
Pictured: Chelsea Roy, Jenelle Winters,
Sheila Dass and Elissa Looney
Best MBA Plan
- $1,500
Business Name: Dirigente
Team: Matthew Bagley and Moneesha Johnson

Pictured: Matthew Bagley and Moneesha Johnson
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