Two exams will be given.  They will include a mix of multiple choice questions, asking for factual knowledge about the readings and material covered during the semester, and essay questions, focusing on your ability to integrate, synthesize, and critically interpret the material.  Other short answer questions will be application in nature, asking you to apply your knowledge to analyze and solve a particular firm's marketing problems. 

 *  *  No late exams or make-ups will be given.  *  *