|
PROFILE:
Dr. Mohr, the Jeff and Martha Hamilton Distinguished Faculty Fellow
and Professor of Marketing, received her B.B.A. from Boise State
University (1982), her M.S. in Marketing from Colorado State
University (1984), and her Ph.D. in Marketing from the University of
Wisconsin-Madison (1989). Prior to joining the University of Montana
in the Fall of 1997, Dr. Mohr was an assistant professor at the
University of Colorado, Boulder (1989-1997). Before beginning
her academic career, she worked in Silicon Valley in the advertising
area for both Hewlett Packard's Personal Computer Group and
TeleVideo Systems.
The winner of
numerous teaching awards, including the 2005 Carnegie Foundation for
the Advancement of Teaching "Montana Professor of the Year,"
she also received the Most Inspirational
Teacher of the Year Award at the University of Montana in 2002,
voted on by graduating seniors and given by Silent Sentinel, a
senior honorary society.
An innovator in the field of marketing high-technology products
and services, Mohr has achieved international acclaim for
Marketing of High-Technology
Products and Innovations, a textbook that has become the
work of choice in business schools at colleges and universities
worldwide, as well as for private industry managers in company
training sessions. In addition, her book has resulted in invitations
for her to teach at a number of other universities in recent years,
including the University of Bern (Switzerland), the Scuole Superiore
Sant' Anna (Pisa, Italy), the Indian Business School (Hyderabad),
Ecole de Management (Grenoble, France), and the Drucker School of
Management (Claremont Graduate University).
Dr. Mohr's research
has received national awards, and has been published in the
Journal of Marketing, the
Strategic Management Journal, the Journal of Public
Policy and Marketing, the Journal of Retailing, the
Journal of High Technology Management Research, Marketing
Management, and Computer Reseller News. The
second edition of her book (2005),
Marketing of High-Technology Products and Innovations,
was co-authored with Sanjit Sengupta and Stanley Slater.
Dr. Mohr's
interests are primarily in the area of marketing of high-technology
products and services, including a broad range of technologies,
including but not limited to the Internet and e-commerce. Her early
research focuses on organizational communication between partners in
strategic alliances/ partnerships and between distribution channel
members. In addition, she studies the use of proprietary information
in high-technology marketing, and marketing communications budget
allocation decisions. |
