Principles of Marketing

Professor Jakki Mohr, Ph.D.

Spring 2008

Posted Thursday 1/24:  There are plenty of books at the UC Bookstore (lower shelf level).

Posted Wednesday 1/30:  The Powerpoint Fac Pacs for Ch. 3 and 4 are available at the UC Bookstore for $4.50.  If they run out, please talk to someone there to order yourself a copy and let me know as well.  Thanks. 

Posted Tuesday 2/26:  http://www.crito.uci.edu/survey.asp
This is an online social networking survey being done by a colleague of mine at UC Irvine.  Please click and complete.  Thanks. 

Posted Tuesday 3/4: 
    http://www.claritas.com/MyBestSegments/Default.jsp
        (Go to the right side and click on Zip code look up)
    VALS survey:  http://www.sric-bi.com/VALS/presurvey.shtml

Posted Sunday, 3/30:  Your next set of powerpoint slides is posted. 

Posted Tuesday, 4/1:  Campbell Interest & Skill Survey ($18 fee to take) to learn more about yourself; what you like, what you don't like, and how you tend to react to certain situations.   Knowing these things can help you determine which occupations might be a good fit for you.

Posted Thursday 4/3:  Next set (Vol C) of Powerpoints will be available tomorrow morning at the UC Bookstore for $5.10.  Last one--yeah!

Posted Friday 5/2:  Here are the 5 questions for the exam review for you.  PDF example1-3; PDF Example4; Word file with questions/answers.

	Syllabus		Powerpoints
	Interesting ads		Career Assignment
	Pricing problems		Pricing answers
	Book Web Site		Online Resources