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Instructor:  Professor J. Mohr
Office Hours:  Tuesday 1:10-2:30;Wednesday 2:10-3:30, or by appointment.

Class Meeting Time: Tuesday & Thursday, Sec. 4: 9:40-11:00

Meeting Place:  GBB 119

Course Description:   This course will provide an introduction to and application of marketing tools, including:  
*  The need to build and maintain long-term relationships with customers over time (relationship marketing

*  Strategic marketing planning and SWOT (strengths, weaknesses, opportunities, and threats) analysis

*  The role of corporate social responsibility in building marketing relationships

*  Collecting and understanding information (marketing research) about markets, consumers, and business customers

*  Segmentation analysis, target market selection, and positioning

*  The "4 P's" of marketing:  product, price, "place," and promotion

*  Considerations of ethical implications of marketing practices. 

The assigned textbook (Marketing:  Real People, Real Choices, by Solomon and Stuart, 2006, 4th edition, Prentice Hall), has a useful companion website.  Please give me any feedback on this site as you use it (which I will pass along to the publisher).  

Course Goals:  

The overall objectives of the course are to:

• Familiarize students with a basic working knowledge of marketing in today's organizations;
• Provide hands-on practice on marketing problem solving, applying standard marketing tools;
• Develop and enhance students' ability to critically evaluate marketing problems from a variety of perspectives, including managerial/ strategic, as well as ethical/social.

Grading