Powerpoint Notes

Let me know if you would prefer to purchase a copy of these at the UC Bookstore, rather than downloading them. 

Most students use these powerpoint outlines to take notes on during class.  I recommend that you three-hole punch them, and get a binder to put them in.  There will be many days where you will need more than just the small space by each slide to write a complete set of notes from class.  So, it helps to be able to add additional notes pages as needed. 

These powerpoint slides will guide you in preparing for class as it relates to textbook material.  If the book covers a topic for which there is no powerpoint slide, then I will NOT cover that topic in class, nor on the test.  If I have a powerpoint slide, then you are responsible for having taken additional notes on that topic.  Your slides are merely an outline, and meant to highlight which topics will be covered.  In addition to taking complete notes during class, you must also supplement your powerpoint slides with supporting detail from the text, emphasizing those areas on which we spend more time in class. (For non-textbook material, such as films, speakers, and articles, please take your own notes for exam preparation/studying.)

You should know by memory an outline for all class materials, and you should have your own definitions for all terms.  Especially an understanding of steps involved in designing marketing strategy and the criteria by which strategies are evaluated will be helpful.