SoBA Business Certificates

Accounting Information Systems

The Accounting Information Systems (AIS) certificate prepares undergraduate students for careers that bridge accounting and management information systems, such as consulting, internal audit, external audit, or other positions in which more than a basic knowledge of either accounting or MIS is necessary. While most appropriate for a student majoring in accounting or MIS, this certificate is available to any undergraduate business major.

Big Data Analytics

This certificate is designed to provide students with the tools necessary to compete in the Big Data space.  Students will use currently available big data tools to capture, analyze, and present big data.  They will explore a variety of applications where Big Data tools can be applied, and they will complete a Big Data project.

Digital Marketing

Both Marketing and Management Information Systems students must be skilled users of data and understand the role of quantitative data in decision making. Employers in a variety of fields, such as advertising agencies and non-profit organizations, expect such proficiency. This certificate program teaches students skills in online and social media marketing and e-commerce, bridging the fields of marketing and MIS to develop students to pursue careers in this field.

Entertainment Management

UMEM covers entertainment business, including music, television, film, sports, live performance, literary and visual arts. UMEM introduces students to the business of entertainment while giving them the opportunity to learn from top professionals in the industry, both alumni and additional industry leaders, in a relaxed classroom environment. This one-of-a-kind program offers an incredible opportunity for students looking to break into the entertainment industry.

Entrepreneurship and Small Business Management

This certificate program is designed for students who are interested in launching their own business venture or working in a small to medium sized business upon graduation.

Sustainable Business Strategy

The Sustainable Business Strategy Certificate (SBSC) prepares students to incorporate sustainability considerations into the strategic decisions of business, including enhancing customer value throughout the value chain. Not only do sustainability concerns affect risk management and costs of doing business; sustainability considerations can also offer opportunities for innovation, enhanced product differentiation and value for customers, and employee recruitment and retention. Knowledge associated with sustainability requires both solid fundamentals of business strategy, as well as a broader-based “systems perspective” highlighting the inter-relationships between and among the various facets of a company’s eco-system of partners and stakeholders.