Justin  Angle

Contact Information

  • Justin Angle
  • GBB 313
  • Management and Marketing
  • 32 Campus Dr
    Missoula, MT 59812
  • Phone: 243-6747
  • Email: justin.angle@umontana.edu
  • Office Hours:

    M/W: 12:30 - 2:00 and by appointment

  • Curriculum Vitae: View/Download CV

Personal Summary

Justin Angle is Associate Professor of Marketing and the Warren and Betsy Faculty Fellow. He earned his Ph.D. and MBA from the Michael G. Foster School of Business at the University of Washington.  He did his undergraduate studies at The Wharton School at the University of Pennsylvania. Justin's academic research focuses on how people express their identities through their consumption behaviors.  He is particularly interested in the unconscious effects of social and marketing factors on attitude and behavior.  Justin's research has recently been published in Journal of Consumer Research and Journal of Consumer Psychology. His work was recently profiled in UM's Vision Magazine and has been convered by media outlets such as Sports Illustrated, ESPN, The Washington Post, and Business Insider.

Prior to his doctoral studies, Justin worked as a bond trader with a specialty in hedging interest rate risk for mortgage banks. After leaving the trading floor, he worked as a collegiate rowing coach at both the University of Pennsylvania and Yale University.

When not teaching, doing research, or chasing his two daughters around, Justin is a competitive trail runner and brand ambassador for Patagonia and Altra Running.

Courses Taught

BMKT 325 - Principles of Marketing

MBA 645 - Consumer Marketing & Brand Management

MBA 645 - Influential Presentations

Research Interests

Branding, identity, stereotypes and implicit bias, unconscious cognition

Selected Publications

Angle, Justin W., Sokiente Dagogo-Jack, Mark R. Forehand and Andrew Perkins (2017), “Activating Stereotypes With Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, 27 (1), 84-90.

Angle, Justin W. and Mark R. Forehand (2016), "It's Not Us, It's You: How Threatening Self-Brand Association Leads to Brand Pursuit," International Journal of Research in Marketing, 33 (1), page 183-197.

Cunha, Marcus, Mark R. Forehand and Justin W. Angle (2015), “Riding Coattails: How Co-branding Helps Versus Hurts Less-known Brands," Journal of Consumer Research, 41 (February), page 1284-97.

Publications

Angle, Justin W., Sokiente Dagogo-Jack, Mark R. Forehand and Andrew Perkins (2017), “Activating Stereotypes With Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, 27 (1), 84-90.

Angle, Justin W. and Mark R. Forehand (2016), "It's Not Us, It's You: How Threatening Self-Brand Association Leads to Brand Pursuit," International Journal of Research in Marketing, 33 (1), page 183-197.

Cunha, Marcus, Mark R. Forehand and Justin W. Angle (2015), “Riding Coattails: How Co-branding Helps Versus Hurts Less-known Brands," Journal of Consumer Research, 41 (February), page 1284-97.

Austin, C. Graham and Justin W. Angle (2014), “50 Shades of Grey: Ancenstral Consumption and Conceptual Compromise”, in NA –     Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research.