Video 1: Informational Video - edited by Jason Bean and produced by Tyler Grutsch.
Video 2: The Plunge - directed by Shannon Losinski and produced by Tyler Grutsch.
Video 3: Special Delivery - directed by Alex Pollini and produced by Tyler Grutsch.

The "Find a better way to break the ice" ad campaign was designed to promote the University of Montana Entertainment Management programs Spring Thaw annual event.