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Marketing is
the study of exchange relationships. People
exchange money for goods and services, they exchange political service for
constituents' votes, and they donate time and money to nonprofit
organizations. Marketing is the
art and science of developing relationships with stakeholders, be they
customers, volunteers, or shareholders.
Most organizations attempt to form long-lasting relationships with
their stakeholders. The
marketing function identifies prospective customers and develops long-term
customer relationships.
Students receive a solid foundation in the basics of marketing and are
allowed to tailor a program to meet their specific goals (e.g. starting
their own business, joining corporate America, exploring international
business opportunities, or working with nonprofit organizations).
Students will find career opportunities in advertising, sales, retail
management, product marketing, marketing research, and customer service.
Our students also will find career opportunities in a variety of
industries, including the computer industry, sports marketing, travel and
tourism, banking, nonprofit arenas, and government.
Marketing
Option Requirements
Required
Credits:
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MKTG 362* Consumer
Behavior 3
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MKTG 363* Marketing
Communication 3
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MKTG 366* Marketing
Research 3
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MGMT 368
International Business 3
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MKTG 461 Marketing
Management 3
*MKTG
362, 363, & 366 must be successfully completed before enrolling
in MKTG 461
Plus 9 credits from the
following:
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MKTG 369
Advertising Competition 3-6
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MKTG 410
Marketing Channels 3
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MKTG 411 Service
and Relationship Marketing 3
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MKTG 412
Nonprofit Marketing 3
-
MKTG 460 High
Tech Marketing 3
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MKTG 495 Special
Topics 3
-
MKTG 498 Marketing Internship 3
-
MGMT 444 Management Communications
3
Foundation
Courses |
