MBA Candidate Ruth Pogacar Recognized For
UM Contributions
Will Pursue Doctorate This Fall
Dean Larry Gianchetta and the School of Business Administration congratulate MBA candidate Ruth Pogacar on her recent accomplishments and acceptance to the Ph.D. program in marketing at the University of Cincinnati Carl H. Lindner College of Business.
This spring, Ruth was recognized as part of the team at The University of Montana Foundation that won the Council for Advancement and Support of Education’s (CASE) bronze award for overall website excellence for the new UM Foundation website (www.supportum.org). CASE’s regional communications awards program recognizes the professionals who develop and implement superior alumni relations, communications, development, and marketing initiatives. UM is measured against schools throughout its district, which encompasses the Pacific Northwest, Western Canada and Alaska.
In her role as a research analyst for the UM Foundation, Ruth not only helped to redesign the UM Foundation website, she also supported the development team in raising major gifts and increased the Foundation’s Facebook page activity by over 30 percent during one semester.
Ruth’s many contributions to SoBA demonstrate her excellence and service as a student and her commitment to present and future research endeavors. Selected by SoBA faculty as an outstanding MBA student, Ruth was recognized at SoBA’s 65th Annual Donor Recognition and Scholarship Awards Banquet earlier in May.
As a graduate teaching assistant, Ruth handled the complicated logistics for the new “Careers in Marketing” course taught by Professor Mohr. In addition to coordinating travel and technical presentation support for ten class speakers from around the country with superb attention to detail and professionalism, Ruth managed the flow of weekly assignments from the 30 students in the class. She also proved to be indispensable in tutoring Marketing 360 students who needed extra support.
Ruth assisted Professor Mohr with the visual component of her recent TEDx presentations on biomimicry, which will most likely live in perpetuity on the TEDx YouTube channel.
Professor Mohr states, “I’m so happy for Ruth to be joining a top-notch doctoral program. At the same time, I feel a little bit like I’m losing my right hand. I’ve come to rely on Ruth as a trusted colleague and friend.”
In addition to helping Professors Fengri Li and Mohr with branding and base-of-pyramid research, respectively, Ruth completed an independent study research course under Professor Emily Plant’s supervision. In August, Ruth will join Professor Plant to present the article titled, “What’s in a Name?: Sound Symbolism and Distributions of Plosives, Fricatives and Vowels in Top Brand Names” at the American Marketing Association’s Summer Marketing Educators’ Conference in Chicago.
Professor Plant notes, “I am so thrilled to have the opportunity to work with Ruth on this very exciting research paper. She has diligently worked all year on this research, and I am so happy to see her hard work has produced such a quality paper. I can’t wait to present this paper at the American Marketing Association conference, and to submit it to a journal for publication!”
A native of Bowling Green, Ohio, Ruth earned her B.A. in linguistics from The University of New Mexico in Albuquerque prior to entering the MBA program at SoBA.
Ruth has worked as a dinner theatre manager and volunteer coordinator and has served as a volunteer for the Harbor House in Toledo, Ohio, as well as Habitat for Humanity and the YWCA in Missoula.
As she pursues her Ph.D., Ruth plans to extend her focus to include research of social networks, non-profit marketing, positive social behavior and brand name linguistics.
