Syllabus		Powerpoints
	Paper Assignment		Pricing Problems
	Course Readings		Career Assignments
	Book Web Site		Online Resources

Updated Mission Statement for the School of Business Administration: 

The University of Montana’s School of Business Administration is a collegial learning community dedicated to the teaching, exploration, and application of the knowledge and skills necessary to succeed in a competitive marketplace. 

Questions for Assigned Reading for 11/12: 

TV Ads:  Measuring Viewer Engagement

1.  How have advertisers traditionally measured the impact of their ads? 

2.  What is the new metric being proposed by the industry?  Why?  How are advertisers using engagement ratings? 

3.  What are the pros/cons of the two metrics? 

4.  What is “product integration?” 

5.  (we will discuss in class):  What other trends are driving changes in TV advertising practices? 

 

Speaker:  10/8 Here are some Websites to find out information about our speaker, Mario Schulzke: 

www.scrappymarketing.com

http://ideamensch.com/mario_schulzke/

http://www.quillion.com/

http://www.linkedin.com/pub/mario-schulzke/0/855/6

You could also Google Mario Schulzke, and view his funny video from Ignite Portland (on YouTube) or check out his personal blog and/or Facebook page. 

Also, please read the article passed out in class on Mario’s advice for networking. 

In Class Assignment:  (due in class 10/8)

Based on your advance preparation on our speaker, please write one thoughtful question you have for him that relates to our class in some way. 

During his presentation, please see if your question is answered, and if so, please write what you heard that answered your question. 

If he did not answer the question you had, please write 2-3 insights you did learn that were interesting/relevant to our class (or to you personally). 

 

For Ch. 7:  http://www.claritas.com/MyBestSegments/Default.jsp
    (Go to the right side and click on Zip code look up)
   
VALS survey:  http://www.sric-bi.com/VALS/presurvey.shtml