Internet Marketing and Web Page Design
Net Marketing:
Educational information on creating and running a web site. Mostly
for business-to-business marketers.
Larry Chase's Web Digest for Marketers.
Association for Interactive
Marketing:
Emerging Interest.com:
An organization dedicated to educating the Internet advertising and marketing
industry about rich media and other emerging advertising and marketing
technologies. At the website you will find definitions, specifications, news,
research studies and insightful articles on the use of wireless, broadband, rich
media, e-mail, Internet appliances and ITV by marketers to achieve marketing
goals. f special interest are the weekly Flash and superstitial impression stat
reports, broken down by industry and genre. Internetday.com. Plethora of
information on e-marketing.
marketingterms.com Search
by word or by category for the term you’re looking for. The categories range
from affiliate marketing to Web design & development. If you're not sure about
the meaning when you see "doorway domain" or other such Internet terminology,
check it out here for a concise, understandable definition that can also be
clicked on for more in-depth information and usage examples.
InternetMarketingIndex.com:
Over 250 resources and links to everything web marketing. There are links
to major players, free online books, online discussions, free training courses,
new marketing products, affiliate directories, and more.
Marketingsherpa.com:
Practical advice for B2B Internet marketing.
ClickZ Network: resource
for doing business on-line
Internet
Advertising Resource Guide: (as it sounds)
I-Advertising
is one of the original online discussion lists dedicated to topics of timely
interest to Internet marketers, and a good way to keep track of what's
happening with online marketing.
On-line
Advertising Measures Web Page Design
Home Page Journal:
information on how to create great home pages.
Websitegarage.com:
provides services for maintaining and improving web sites.
Usability.gov:
Developed by the National Cancer Institute to assist overall communications
and design efforts, this site is a wonderful resource for anyone involved in
creating websites and user interfaces. The site publishes original content in
addition to links to external sites, resources, and articles. Topics
include usability basics, design methods, lessons learned, server log
analysis, stats and market research, accessibility resources, guidelines and
checklists, events and meetings. Jakob Nielsen is an important resource, and
there are others worth checking out.
ZDNet E-Commerce Best Practices: This site gives best practices on all
aspects of e-commerce with examples of what works, what doesn't work, and why.
Business 2.0
Web Guide: Web Usability: A guide to usability in one neat
package. Includes resources (conferences, organizations, companies) and
business-focused articles and editorials.Here you can read about the business
impact of usability firsthand.
useit.com: Jakob Nielsen has been
called the "world's leading expert on usability." His site is a fantastic
resource for those who want to stay up-to-date with usability trends and news.
Sign up for Alertbox, and you will receive a biweekly notice when a new column
is published. At the site, you will find lots of resources and news, as well as
links to (fee-based) reports that look very promising.
CEO's Web Review: Reviews
six Websites from a business point of view. Includes useful resources,
although a bit dated.
Webpagesthatsuck.com
This site is an effective yet entertaining way to see where others have erred.
Take an annotated tour ("The Topic Is: Pretentious Front Page"), tune in for the
Daily Sucker, sign up for the free newsletter and peruse the Web design
resources and books.
Search Engine Positioning:
Lookoff.com: Helps select the best
search engine depending upon the topic one is searching for. Includes
articles about search engine positioning, etc.
TrafficMagnet.net Uses technology that
will submit your website to over 300,000 search engines and directories every
month.
Search Engine Watch: Search
Engine Submission Tips and Search Engine Listings for the basics.
Search Engine Guide: A
variety of articles and opinions on search engines. Check out Wordtracker's Top
500 Keywords of the Week. The Search Engine Directory area lists engines by
category: search, pay per click, meta search, directories, business, computing,
shopping, entertainment, people and miscellaneous.
Keywordcount.com: Allows you
to determine the keyword frequency as a percentage of total words (excluding
HTML tags), and compare those numbers to those of another URL. So, if you want
to know why another site of the same subject ranks higher than yours does, enter
both your URL and the other URL and see how many keywords come up. Service is
free..
WebPositionGold: Helps get
your web site to the top of search results. It helps you optimize your pages for
better ranking, automatically submits your site to the most important engines,
and can track and report your keyword positions and visitor traffic. Sign up for
a free trial; if you like it, the cost is $149(US) for the Standard Edition. If
you're a webmaster handling more than one site, go for the Professional Edition
at $349(US).
Position Agent: Tells you
where your site ranks. Enter your URL and keyword and you'll see the position
and page of your site's ranking on AltaVista, Google, MSN, Yahoo and Yahoo Web.
Position Agent focuses on these engines and the changes they make to their
technology. For $60(US) for a one-year license, you get weekly graphic reports
for the keywords and pages you choose. Although you'll get notice of changes, it
appears that you have to make site adjustments yourself.
InvisibleWeb: A directory of
over 10,000 databases, archives, and search engines that contain information
traditional search engines have been unable to access. Rather than searching
databases individually, you can search many of them in one place at InvisibleWeb.
For example, pick a subject like computers/technology. A list of options is
returned - "I want to find articles on E-commerce."
CompareYourClicks: This
site offers real time comparisons for the Pay Per Click (PPC) search engines
such as Kanoodle.com,7search.com, Bay9.com, findwhat.com, Goto.com, efind.com,
Ah-ha.com, and GoClick.com.
Keyword Spy: This website
offers wide range of features for competitive intelligence
and keyword research needs of advertisers.
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