PROFILE:

Monica was born in Ottawa, Ontario and earned a B.Comm. (1998) and a M.Sc. in Marketing (2002) at Queen’s University in Kingston, Ontario and a Ph.D. in Marketing at the University of Oregon (2007). As an undergraduate student, she worked summers at companies such as Corel Corporation, RBC Dominion Securities and Procter & Gamble. In between her stints at Queen’s, she was the event manager for the Raid the North adventure racing series and a PR executive for Hill & Knowlton Canada and High Road Communications, where she represented clients such as Microsoft Canada, NEC Technologies and Sierra Wireless.

Her research interests center in general around marketing communications and specifically on persuasion-related variables in the areas of health, social marketing and recreation. Her dissertation and other projects have examined how affect and emotions influence attitude formation and strength. At the SoBA, she will be teaching undergraduate classes in Marketing Research and Marketing Communications.

When she is not at work, Monica enjoys running, biking, hiking, swimming, camping, skiing, and snowshoeing her way across the Montana countryside and all around the northwest.