Dr. Jakki J. Mohr joins Wisepreneur to contribute articles on high technology and innovation marketing.
Online PR News – 28-June-2010 – Wisepreneur welcomes author and innovation marketing expert Jakki J. Mohr as a contributing writer. Dr. Mohr will provide articles about marketing high-technology products and services. Calvin Bacon, Director of Creative Services for Wisepreneur states, “We can’t emphasize enough how important it is for Wisepreneur to have a researcher, teacher, and writer of Dr. Mohr’s stature to join us. Her combination of experience and education is unsurpassed in innovation marketing.” Bacon continues, “Dr. Mohr will help us take the latest marketing theories from academia and apply them to entrepreneurship practice”.
Dr. Mohr is the Jeff and Martha Hamilton Distinguished Faculty Fellow and Professor of Marketing at the University of Montana. She has a Ph.D. in Marketing from the University of Wisconsin. Dr. Mohr's primary research interests include marketing of high-technology products and services for technologies such as the Internet and e-commerce. Her popular book, Marketing of High-Technology Products and Innovations written with co-authors Drs. Sanjit Sengupta and Stanley Slater, is currently in its third edition. Before Dr Mohr began her academic career, she worked in Silicon Valley in advertising for Hewlett Packard's Personal Computer Group and for TeleVideo Systems.
Wisepreneur is an interactive online community where inventors, innovators, and entrepreneurs find information that helps them start and grow new businesses. The organization’s mission is to bridge the gap between creativity and implementation for companies using a business innovation approach to developing a competitive advantage. Content of Wisepreneur includes articles as well as an innovation bookstore. Articles typically have opinions, recommendation, and real life stories that provide rich content for business owners and entrepreneurs.
To read Dr. Mohr's article, What does "Marketing" Really Mean?, click here.
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